Influencer Marketing: Where It Works, Where It Fails, and What You Need to Know

Influencer marketing isn’t a “nice-to-have” anymore—it’s a profit center with a megaphone. The global market is racing toward ~$32.5B in 2025, and brands are seeing an average of ~$5.78 back for every $1 spent (with top campaigns hitting $20+). Translation: when you get the system right, it prints trust—and trust prints revenue.